How does Whatsapp Earn?? Ever Wondered?

Whatsapp Analysis
Ever Saw any type of Ad on Whatsapp!?
Wonder how Whatsapp Makes Money and Runs!!?


Whatsapp: The leading OTT messaging service. There is always a prominent question baffling every user’s mind - How is Whatsapp able to make money when its services are free of cost?



1)Subscription Fee: Whatsapp allows it’s user to enjoy the services for free for first year. However, after that it charges $0.99 for continued service. But till date, I have not heard of a single person who has paid for this service. Interestingly, it tends to extend the free service period every time a user reaches close to the expiry date.So this method of revenue generation that seems like the only visible revenue generation scheme is actually not generating the revenue.




2) According to a speculation, the revenue generation for Whatsapp is primarily through database management. All the conversations on Whatsapp are backed up on Whatsapp servers constantly. Our conversations reflect our interests, likes, dislikes and majorly depicts our preferences. This information is invaluable to big firms where relevant tailor made products can be offered after data sorting.Let’s take a deeper look into this!Whatsapp users have been ever increasingsince the launch currently numbering out users on any other competitor.

Users of Whatsapp
Given such high number of users, the number of messages exchanged per day isalso incredibly high in case of Whatsapp- peaking as high as 42 billion. With such extensive information available on Whatsapp backups, the big companies arewilling to pay handsome amounts for information extraction.This data management scheme is merely aspeculation. As evident, Whatsapp is not involved in ad marketing. Any user can vouch for the fact that it does not support advertisements. Whatsapp’s CEO Jan Koum clearly states that Whatsapp is meant for instant messaging and forcing advertisements would disrupt the sole meaning of that. There is no way to justify the data management ideology, but then there is no other justified revenue model as well in the store.
Things to Note Here:
 1. Whatsapp Costs 1$ in some of the countries whereas in some parts it was free for first year.
2.  Whatsapp was standalone platform at the time of launch which managed mass real-time messaging which can be said as pioneering of real-time messaging.

3. Whatsapp proved out to be FACEBOOK'S Direct Competitor and hence the Cost 19Bn$!


At last, the team belived that -


 There are only very few things that are free and enjoyable - water. air, love and whatsapp happens to be one of them.

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